Publicity for Authors

SERVICES FOR AUTHORS

Writing a book is a challenging and rewarding experience. You have spent months, maybe years, documenting your thoughts, ideas, dreams, hopes and fears. When you write the final line and you hold the manuscript in your hands, it is a bit overwhelming. Now begins the hard part...marketing your work.

Bisson Barcelona offers customized promotional campaigns for authors of fiction and nonfiction, whether self-published or with a traditional publishing company.

A high-visibility, publicity campaign is different for each author but may include the following:

OUR MARKETING & PUBLICITY SERVICES

• Development of blogs and websites

• Creation and implementation of social marketing campaigns

• Develop and manage personal brands and images

• Develop and implement strategic marketing and publicity plans

• Conduct editorial calendar and media list research

• Write and submit articles for publication

• Query media for article placement

• Write and distribute news releases, calendar announcements, PSAs

• Provide pre-publication book consulting

• Develop and pitch story ideas to the media

• Custom identity kit and media room development

• Promote speaking engagements

• Coordinate key-city promotional tours

• Promote author signings and presentations

• Maintain media relations

• Media Connect Program

The best time to secure our services is three to four months before the publish date, in order to allow the maximum amount of time to organize the campaign. However, there are still promotional strategies that can be implemented after the book hits bookshelves.

The key to a successful promotional campaign is persistence and consistency. Therefore, we ask for a six to 12 month commitment when signing with us.

Our promotional strategies are successful due to the creativity and grass roots tactics used for each client's customized campaign. Each author has a unique set of needs, and our customized approach allows us to work with each one to satisfy their needs within their budget.

We thoroughly enjoy working with authors and have been told that our enthusiasm and understanding of a client's needs are what sells the company. Authors buy our publicist's personalities when they agree to sign on with Bisson Barcelona, our knowledge of the industry and what we will deliver is an added benefit.

"We've been very pleased with Bisson Barcelona's work. We had hired a publicist many years before and he did virtually nothing to help promote Jay's books. Bisson Barcelona took the time to understand what Jay writes about. They have an amazing set of resources and so far they have gotten some very big and good book reviews.

I can't say whether their work is directly responsible for the sudden increase in our business (since about August -- we hired them in about March), or whether it's just coincidental that this particular book came out at exactly the right time. In any case, the team at Bisson Barcelona works very hard, has a lot of creativity and has gotten Jay's name into publications and arenas that we never knew existed."

- Dr. Sasha & Dr. Jay Galbraith