Professional profile
Traci Bisson is President and Senior Publicist of Bisson Barcelona. She has over 12 years experience in marketing and public relations, and has worked with individuals and companies in all stages of growth.
Traci earned her Bachelor of Science degree from the University of New Hampshire.
Traci is a popular blogger who supports other mom entrepreneurs through her online support group and blog, The Mom Entrepreneur. She also advocates for family life in the state of NH through her blog, Kids in NH, which highlights the reasons why families with young children should consider making New Hampshire their home. As a creative employer, Traci has been recognized by many publications, including the National Federation of Independent Business (NFIB), The Oregonian and the Associated Press, for her innovative employee benefits package. In 2008, she was voted a Top 10 Boss by Women’s Business Boston Journal.
As a published writer, Traci has written articles on blogging, book publishing and promotion, how to get free publicity, marketing, business planning, writing news releases and other topics. Her articles have appeared in many publications including NH Mirror, Country Business Magazine, Xlibris (NH Writer’s Project Newsletter), Portsmouth Herald Newspaper, ProSales Magazine, Women’s Business Boston Journal, NH Business Review, The Value Proposition Newsletter, Business Beat, Business Network International Newsletter and Arrington’s Bed & Breakfast Journal.
Through her various positions as the Marketing Manager/Director of international companies, Traci has interfaced with people around the world from many different cultures. Her travels have taken her to Taiwan, China, Hong Kong, Puerto Rico, Canada and throughout the United States. She has been instrumental in helping companies grow from start up to several million dollars in sales through effective sales and marketing, product placement and lowering operating costs. Traci has researched and penetrated vertical markets for companies, and has developed a product’s positioning in the market.
Traci is dedicated to her family and her work, and spends her days living life to its fullest. Her two beautiful sons and very supportive husband bring balance to her life.
Published Articles (samples):
To Blog or Not to Blog
NH Mirror, August 2008
Giving Back to Customers
Country Business Magazine, September/October 2007
Seen and Heard
Country Business Magazine, January 2006
How to Get Free Publicity
Country Business Magazine, July/August 2005
Additional Information:
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Beyond the Book’s Christopher Kenneally hosts book publicists Traci Bisson and Lissa Warren to hear their secrets for success, including how to make a reviewer’s job easier.
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Traci has been featured in the following media:
• Coffee Chat with Doris Ballard, WKXL-AM 1450 Radio
• Women's Business Boston Journal
• The Oregonian
• Associated Press
• National Federation of Independent Business (NFIB.com)
• Seacoast Ventures
• Washingtonpost.com
• Union Leader
• Plan Ahead Get Ahead (cover story)
• The Portsmouth Herald Newspaper
• Xlibris Newsletter
• Business Beat Newspaper
• Our Times
• Tell It Like It Is: Small Business (CCTV)
• Focus Points for Business (MCTV)
• Speaking Volumes, WSCA-FM 106.1 Radio
• The Writer’s TV Show, Chelmsford, MA
• The Charlie Sherman Show, WGIR-AM 610 Radio
• Arts and Entertainment in the Capital Region with Anthony Schinella, WKXL-AM 1450 Radio